SAMBA is an interdisciplinary cooperation of two research institutes at St. Pölten University of Applied Sciences: The Institute of Media Economics and the Institute of Creative Media Technologies.

The Institute of Media Economics

Since 2007 the Institute of Media Economics integrates the research capacity of the Faculty of Media Economy at St. Pölten University of Applied Sciences in the fields of media companies, media industries and the use of media. Based on multiple sponsored as well as contract projects it has been able to establish itself as one of the most important media research institutes in Austria.

FH-Prof. PD Dr. Andreas Gebesmair, project manager, has gained extensive experience during numerous research projects and the management of different research institutes. The project benefits from his expertise in the music industry (books on the structures of the global music industry) as well as in statistics and multivariate analytical methods (cluster analysis, correspondence analysis, multidimensional scaling, and social network analysis).

FH-Prof. Dr. Johanna Grüblbauer, work package manager, is an expert for the use of instrumental methods (eye-tracking) as well as Web Analytics and social media monitoring in market research and media companies.

Dr. Christoph Musik, researcher, is a scholar in the social studies of media, culture and technology. He is contributing his experience in technology assessment, socio-technical integration research and social science methodology. This know-how will be extended in terms of competence development concerning social media mining and data analysis for the music and media industries.

Mag. Mag. Astrid Ebner-Zarl, researcher, is supporting the team with her gender expertise.


The Institute of Creative Media Technologies

The Institute of Creative Media Technologies is researching in the fields of media computing, media creation and digital technologies. With major projects in the area of pattern recognition, it has been able to position itself as an important partner in the international research community.

Dr. Matthias Zeppelzauer, work package manager, has been working on numerous national as well as international research projects concerning pattern recognition, data mining and content-based retrieval (1st place MediaEval Benchmarking Initiative for Multimedia Evaluation 2014).

Dipl.-Ing. Christina Niederer, BSc, Junior Researcher, is supporting the team in the area of visual analytics, visualisation design and usability. The appropriate visualisation technique supports the data analysis and is inevitable for the knowledge transfer to the industry.

Alexis Ringot, MSc, Junior Researcher, is supporting the team in the area of data collection and data processing. Finding the most relevant data, and analyzing them the right way, is the first step to build knowledge.